After reflecting on the past semester and what I had learned in Consumer Behavior particular, I came to realize that I look at advertising and commercials completely differently now. Before I would see a commercial and be your typical consumer who would just blankly stare at the screen and later purchase that product without realize what the company is actually selling. For example, learning about the four models of consumer learning made me start understanding advertising and how a consumer learns through different models. Also, surveying and using the information to form a targeting strategy allowed me to understand more about making commercials and why companies use certain information and exclude others. Consumer Behavior class showed how advertising is not only based on the consumer needs but there is a lot more that companies have to take into consideration.
Peace, Love, Consumer Behavior!
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